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About Us

Our Family
Protecting Yours.

Trust is key in your health insurance journey, so take a moment to learn a bit about us.

Headshot of Ashley Ricco

President, American Health Options

Ashley Ricca

Hi Everyone!
I’m Ashley, Co-Founder and President of American Health Options. I am a licensed senior agent and work in all aspects of the insurance business, but my expertise lies in customer relations. After graduating with high honors and a degree in Business Management, my husband and I started American Health Options to help overcome the stigma that surrounds the health insurance industry. Health and Life Insurance products are a necessary part of life and with a plethora of choices, people need a safe environment to choose what is right for them. We do not “sell” insurance. We explain what is available, and help guide our clients towards the best insurance opportunities for their unique needs.

In my spare time, I love to travel and appreciate the arts. I danced competitively for over ten years, and I try to see as many Broadway shows as possible. I have a deep love for animals and help support the Humane Society as much as I can.

Headshot of Bill Ricco

Co-Founder, American Health Options

Bill Ricca

Hi, I’m Bill, and I am a Co-Founder of American Health Options. As a licensed senior agent, I specialize in client education. With a background in medicine, medical management, and post-secondary education, along with a degree in Business Management, I am uniquely qualified to review all health coverage options and explain the advantages and disadvantages of each in a way that is easy to understand. Rather than a “sales pitch”, I simply offer objective information on each option and answer any questions you may have so that you can decide what is best for you and your family.

On a more personal note, I enjoy traveling with my wife. I’m a big movie buff, and love to tinker with photo editing and graphic design.

Testimonials

What Our Clients are Saying

Bill takes the time to explain in details especially with my situation where I have a pre-existing condition. Most insurance folks tell me what I want to hear, but not what I need to hear. Bill is very forthright determining if staying with a Cobra plan is better than selling me a plan his business provides. I appreciate his honest & straight forward approach - even if it's not what I want to hear. Nowadays that is so refreshing. Absolutely love Bill!!!

Lee V

Bill and Ashley are amazing! I can’t stand dealing with insurance stuff but they made it as pleasant as possible. Bill was extremely informative, helped educate me, and truly provided us options that made sense for me and my family. I wouldn’t go anywhere else for insurance and highly recommend!

Matt S

First time buying coverage for myself and spouse in 20 years. Bill is VERY knowledgeable and has a structured process to help you sift through the 100's of available insurance products to determine the best one for you. Highly recommended.

Ed T

Ashley and Bill were incredible to work with. They are kind, knowledgeable and detail oriented. They took a lot of time going over what the best plan for us was. I didn’t feel rushed or pressured to make a decision. Even after our plan was in place they were still available for questions. I highly recommend their services

Rochelle G

Bill and Ashley are amazing! I can’t stand dealing with insurance stuff but they made it as pleasant as possible. Bill was extremely informative, helped educate me, and truly provided us options that made sense for me and my family. I wouldn’t go anywhere else for insurance and highly recommend!

Matt S

Bill is a total blessing! He makes the whole confusing, scary, headache of insurance actually make sense and ours your mind at ease! If I could give 1,000,000 gold stars, I would!

Kayla N

FAQ's

Frequently Asked Questions

There’s no shame in asking questions. In fact, we encourage them. Here are some of the most frequent things we’re asked as well as some common misconceptions we clear up.